“Fair Tags: The Cost of Being Her” is a campaign dedicated to exposing and challenging the unfair economic burden placed on women through the pink tax,
the practice of charging higher prices for products and services marketed towards women compared to their male counterparts. From personal care items and clothing to professional services, women routinely pay more for nearly identical products, reinforcing a cycle of financial inequality. This campaign aims to educate consumers about the widespread nature of gender-based pricing and its long-term effects on women’s financial stability, wage gaps, and economic opportunities. By shedding light on this issue, Fair Tags empowers individuals to make informed purchasing decisions, demand policy changes, and advocate for pricing transparency.
In Her place - This installation invites you to step into the lived experiences of women affected by the pink tax, the unfair practice of charging women more for everyday products and services. The acrylic cube, adorned with portraits of women from different generations, represents the universality of this economic burden, showing that from childhood to old age, no woman is exempt.
By physically stepping under and inside the cube, you symbolically step into their reality, confronting the invisible yet pervasive financial discrimination they face. The installation challenges you to reflect on how gender-based pricing deepens economic inequality and asks the viewer: What would it feel like if you were the one paying the price?
Priced in Pink - These everyday essentials aren’t just necessities. They’re symbols of the hidden cost of being a woman. Priced in Pink transforms basic products into data-driven sculptures, laser-cut from pink acrylic to highlight the price disparities women face on items like razors, deodorant, clothing, and personal care products. Each piece visualizes the unfair markup imposed on women, exposing the pink tax in a tangible form.
By turning statistics into sculptural form, this project challenges viewers to confront the gender-based pricing bias hiding in plain sight. It invites reflection, sparks conversation, and reclaims the color pink; not as a marketing gimmick, but as a bold symbol of resistance and awareness.
The Cost of Being Her: Why does being a woman come with a higher price tag? The Cost of Being Her dives deep into the hidden costs women face every day through gendered pricing, the tampon tax, and economic inequality. From personal care products to financial services, this book breaks down the real cost of the pink tax, its impact on women’s financial stability, and the systemic reasons it persists.
With real-world examples, legal insights, and a call for change, this book empowers readers to recognize, challenge, and fight against gender-based pricing.
